3.01.2011

5 Questions with...Ellen Black Invites & Stationery: Brides.com


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As a follow-up to my post about engraved stationery,  a short excerpt from 5 Questions with... Ellen Black Invites & Stationery: Brides.com.  The Lehr & Black co-owner and stationer to the stars shares her best advice:
What is your favorite new invitation trend?
I love the idea of going back to engraving. Even though I love letterpress, engraving has a more modern feel while being clean and crisp. It is all about being simple while incorporating unique details.
Most couples choose fine engraving for classic invitations. That said, many brides drawn to the high quality papers and the engraving process also want something non-traditional. Use an unusual type-style, create a custom design (this invitation's main card is watermarked with an artist's sketch of the Cathedral where the ceremony will be), or select a custom ink color. This suite features a modern type in Yves Klein blue with a monogram in gold leaf. 

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It is easy to tell whether a piece of stationery has been engraved (rather than thermographed -- the somewhat less crisp imitation). On the reverse of the lower card in the image above (and the card at far left in the image below), the tell-tale "bruise", caused by the pressure from the press, can be seen.  Also, thermographed text is shiny, while engraved text is more subtle and matte, even in gold leaf.
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